meals
meals
A gig economy for Amazon that utilizes ghost kitchens for Chefs to earn profit selling delivered meals.
A gig economy for Amazon that utilizes ghost kitchens for Chefs to earn profit selling delivered meals.
Problem
Problem
People passionate in cooking want to sell their own recipes they've created but do not have a platform to sell their unique meals to customers.
People passionate in cooking want to sell their own recipes they've created but do not have a platform to sell their unique meals to customers.
Project Vision
Project Vision
Amazon Meals allows chefs who want to cook unique recipes and sell to customers without having to open a restaurant.
Amazon Meals will help chefs who want to sell their cooked meals to customers without having to open a new restaurant to start their passion in cooking.
meals
A gig economy for Amazon that utilizes ghost kitchens for Chefs to earn profit selling delivered meals.
Problem
People passionate in cooking want to sell their own recipes they've created but do not have a platform to sell their unique meals to customers.
Project Vision
Amazon Meals allows chefs who want to cook unique recipes and sell to customers without having to open a restaurant.
Problem
People passionate in cooking want to sell their unique recipes they've created but do not have a platform to sell their meals to customers.
Project Vision
Amazon Meals allows chefs who want to cook unique recipes and sell to customers without having to open a restaurant.
FEATURE 01
FEATURE 01
FEATURE 01
Create your virtual kitchen.
Create your virtual kitchen.
Create your virtual kitchen.
Chefs can create a virtual kitchen by creating meals that allows them to publish for customers to order.
Chefs can create a virtual kitchen by creating meals that allows them to publish for customers to order.
Chefs can create a virtual kitchen by creating meals that allows them to publish for customers to order.
FEATURE 02
FEATURE 02
FEATURE 02
Search created meals ingredients.
Search created meals ingredients.
Search created meals ingredients.
Chefs are able to select their ingredients based on the meals they created, which Amazon Meals will gather those ingredients for chefs to add to cart.
Chefs are able to select their ingredients based on the meals they created, which Amazon Meals will gather those ingredients for chefs to add to cart.
Chefs are able to select their ingredients based on the meals they created, which Amazon Meals will gather those ingredients for chefs to add to cart.
FEATURE 03
FEATURE 03
FEATURE 03
Upgrade your meals with ingredients.
Upgrade your meals with ingredients.
Upgrade your meals with ingredients.
Chefs are able to view key ingredients inside a selected meal, making easy changes to update their meals.
Chefs are able to view ingredients inside a selected meal, making easy changes to update their meals.
Chefs are able to view key ingredients inside a selected meal, making easy changes to update their meals.
DESIGN JOURNEY
DESIGN JOURNEY
DESIGN JOURNEY
Emphasize
Emphasize
Research and Discovering Challenges
Define
Define
User Insights and Pain Points
Ideate
Ideate
User Tests and Visual Language
Created by Vectorstall
from the Noun Project
Prototype
Prototype
Information Architecture and User Testing
Test
Test
Outcomes and Next Steps
Emphasize
Research and Discovering Challenges
Define
User Insights and Pain Points
Ideate
User Tests and Visual Language
Created by Vectorstall
from the Noun Project
Prototype
Information Architecture and User Testing
Test
Outcomes and Next Steps
RESEARCH
RESEARCH
RESEARCH
$
$
Researching Chef's Needs
Researching Chef's Needs
Researching Chef's Needs
Many people are passionate in cooking and want to share their own unique recipes by cooking for others. Chefs need an application to publish their meals made by their unique recipes.
Many people are passionate in cooking and want to share their own unique recipes by cooking for others. Chefs need an application to publish their meals made by their unique recipes.
Many people are passionate in cooking and want to share their own recipes by cooking for others. Chefs need an application to publish their meals made by their unique recipes.
Opening New Job Opportunities
Opening New Job Opportunities
Opening New Job Opportunities
With widely available ghost kitchens, Chefs who want to sell their meals to customers have the opportunity earning income without having to open an entire restaurant.
With widely available ghost kitchens, Chefs who want to sell their meals to customers have the opportunity earning income without having to open an entire restaurant.
With widely available ghost kitchens, chefs who want to sell their unique meals to customers will have the opportunity earning income without having to open an entire restaurant.
MISSION STATEMENT
MISSION STATEMENT
MISSION STATEMENT
The Chef's goal is to translate their culinary expertise into part-time earnings, affording them creative autonomy and scheduling flexibility.
The Chef's goal is to translate their culinary expertise into part-time earnings, affording them creative autonomy and scheduling flexibility.
The Chef's goal is to translate their expertise into part-time earnings, affording them creative autonomy and scheduling flexibility.
COMPETITORS RESEARCH
COMPETITORS RESEARCH
COMPETITORS RESEARCH
What They Do
What They Do
What They Do
Blue Apron attracts customers with meals and delivers the groceries of the ingredients needed to cook the meal with step by step instructions on how to cook the meal.
Blue Apron attracts customers with meals and delivers the groceries of the ingredients needed to cook the meal with step by step instructions on how to cook the meal.
Blue Apron attracts customers with meals and delivers the groceries of the ingredients needed to cook the meal with step by step instructions on how to cook the meal.
What They're Good At
What They're Good At
What They're Good At
Showing delivery dates of when the food is being delivered to customer’s house.
Showing delivery dates of when the food is being delivered to customer’s house.
Showing delivery dates for when the food is being delivered to customer’s house.
Showcases the meals well and displays the details of the time needed to cook.
Showcases the meals well and displays the details of the time needed to cook.
Showcases the meals well and displays the details of the time needed to cook.
Organizes the food categories based on personal taste (e.g. vegetarian, beef).
Organizes the food categories based on personal taste (e.g. vegetarian, beef).
Organizes the food categories based on personal taste (e.g. vegetarian, beef)
What's Missing
What's Missing
What's Missing
No fast way for customers to cook meals they have never cooked before.
No fast way for customers to cook meals they have never cooked before.
No fast way for customers to cook meals they have never cooked before.
No option to order cooked meals when users don't have enough time to cook.
No option to order cooked meals when users don't have enough time to cook.
No option to order cooked meals when users don't have enough time to cook.
Customers aren't able to view more similar recipes from a meal they enjoyed.
Customers aren't able to view more similar recipes from a meal they enjoyed.
Customers aren't able to view more similar recipes from a meal they enjoyed.
What They Do
What They Do
What They Do
Door Dash is a gig economy app that allows Door Dashers to earn income by delivering meals from restaurants to the customer's doorstep when ordering from Door Dash.
Door Dash is a gig economy app that allows Door Dashers to earn income by delivering meals from restaurants to the customer's doorstep when ordering from Door Dash.
Door Dash is a gig economy app that allows Door Dashers to earn income by delivering meals from restaurants to the customer's doorstep when ordering from Door Dash.
What They're Good At
What They're Good At
What They're Good At
Delivers freshly cooked meals from restaurants requested by customers.
Intuitive UX/UI fosters efficient food delivery and an enhanced customer experience.
Delivers freshly cooked meals from restaurants requested by customers.
Focused on making sure customers have received the items requested.
Focused on making sure customers have received the items requested.
Focused on making sure customers have received the items requested.
Promotes coupons and incentives for customers to buy certain meals.
Promotes coupons and incentives for customers to buy certain meals.
Promotes coupons and incentives for customers to buy certain meals.
What's Missing
What's Missing
What's Missing
Not allowing chefs to create their own meals to deliver to customers.
Lack of personalized recommendations hindering food choices for each individual.
Not allowing chefs to create their own meals to deliver to customers.
Meals only coming from well known restaurants, excluding taco trucks.
Absence of real-time delivery tracking impacts transparency when ordering.
Meals only coming from well known restaurants, excluding taco trucks.
Time of arrival is a lot of the times late due to self-employed delivery.
Missing interactive feedback, which loses opportunities for users to provide input.
Time of arrival is a lot of the times late due to self-employed delivery.
SECONDARY RESEARCH
SECONDARY RESEARCH
SECONDARY RESEARCH
How Amazon can Provide for Users
How Amazon can Provide for Users
How Amazon can Provide for Users
Amazon is an excellent company to partner with as an extension due to its reliable delivery service and the potential to tap into the ghost kitchen industry, providing convenience and growth opportunities.
Amazon is an excellent company to partner with as an extension due to its reliable delivery service and the potential to tap into the ghost kitchen industry, providing convenience and growth opportunities.
Amazon is an excellent company to partner with as an extension due to its reliable delivery service and the potential to tap into the ghost kitchen industry, providing convenience and growth opportunities.
TARGET AUDIENCE
TARGET AUDIENCE
TARGET AUDIENCE
Who are the users?
Who are the users?
Who are the users?
Chefs
Chefs
Chefs
Chefs needs to open kitchens to create menus with meals to sell to customers.
Chefs needs to open kitchens to create menus with meals to sell to customers.
Chefs needs to open kitchens to create menus with meals to sell to customers.
Cooks
Cooks
Cooks
Hired by Chefs, Cooks help cook the ingredients brought by the talented Chefs.
Hired by Chefs, Cooks help cook the ingredients brought by the talented Chefs.
Hired by Chefs, Cooks help cook the ingredients brought by the talented Chefs.
Customers
Customers
Customers
Customers order unique meals prepared by Chefs and Cooks delivered to their home.
Customers order unique meals prepared by Chefs and Cooks delivered to their home.
Customers order unique meals prepared by Chefs and Cooks delivered to their home.
INTERVIEW INIGHTs
INTERVIEW INIGHTs
INTERVIEW INIGHTs
“
“
“
I want to explore my creative cooking skills by creating a unique recipe for others”
I want to explore my creative cooking skills by creating a unique recipe for others”
I want to explore my creative cooking skills by creating a unique recipe for others”
- Chef Curtis
Goals
Goals
Goals
Embark on the journey to cook and create his own sensational recipe menu.
Embark on the journey to cook and create his own sensational recipe menu.
Embark on the journey to cook and create his own sensational recipe menu.
Craft earnings through a part-time job in cooking to generate income.
Craft earnings through a part-time job in cooking to generate income.
Craft earnings through a part-time job in cooking to generate income.
Experience the freedom of tailoring work hours to perfectly fit his lifestyle.
Experience the freedom of tailoring work hours to perfectly fit his lifestyle.
Experience the freedom of tailoring work hours to perfectly fit his lifestyle.
Frustrations
Frustrations
Frustrations
Unable to share his thoughtfully crafted menu with the eager public.
Unable to share his thoughtfully crafted menu with the eager public.
Unable to share his thoughtfully crafted menu with the eager public.
Concerned about the current part time jobs to meet his requirement to pay rent.
Concerned about the current part time jobs to meet his requirement to pay rent.
Concerned about the current part time jobs to meet his requirement to pay rent.
Absence to flexible work schedule that would align towards needs.
Absence to flexible work schedule that would align towards needs.
Absence to flexible work schedule that would align towards needs & commitments.
TAKEAWAYS
TAKEAWAYS
TAKEAWAYS
What I've Learned
What I've Learned
What I've Learned
After researching and subscribing to Blue Apron, I figured out that it took 1-2 hours to finish cooking each meal. Many users did not have the time to cook new recipes on a regular basis.
The chef aims to craft a recipe that showcases each unique approach to deliver an exceptional dining experience through imaginative meals, driven by a passion to stand out.
After researching and subscribing to Blue Apron, I figured out that it took 1-2 hours to finish cooking each meal. Many users did not have time to cook new recipes on a regular basis.
It seemed easier for customers to order freshly cooked meals premade by Chef's that are passionate in cooking.
It seemed easier for customers to order freshly cooked meals premade by Chef's that are passionate in cooking.
It seemed easier for customers to order freshly cooked meals premade by Chef's that are passionate in cooking.
Chefs can earn income by preparing cooked meals for the customers to purchase. The customers would be paying for the Chef's cooking service.
Chefs can earn income by preparing cooked meals for the customers to purchase. The customers would be paying for the Chef's cooking service.
Chefs can earn income by preparing cooked meals for the customers to purchase. The customers would be paying for the Chef's cooking service.
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
Creating Structure for Chefs to Sell Meals
Creating Structure for Chefs to Sell Meals
Creating Structure for Chefs to Sell Meals
Planning user flows on how Chefs are able to create meals within menus to open a virtual kitchen that attracts customers.
Planning user flows on how Chefs are able to create meals within menus to open a virtual kitchen that attracts customers.
Planning user flows on how Chefs are able to create meals within menus to open a virtual kitchen that attracts customers.
Challenges
Challenges
Challenges
Lacking Hierarchy and Consistency
Challenges for the First Approach
Lacking Hierarchy and Consistency
My initial approach was characterized by numerous primary actions and an inconsistent flow, posing significant challenges in maintaining a coherent and effective sense of knowing where the user is headed.
My initial approach was characterized by numerous primary actions and an inconsistent flow, posing significant challenges in maintaining a coherent and effective sense of knowing where the user is headed.
My initial approach was characterized by numerous primary actions and an inconsistent flow, posing significant challenges in maintaining a coherent and effective sense of knowing where the user is headed.
New approach
New approach
New approach
Organizing the Experience with Amazon Fresh
Using Amazon Fresh Design System
Organizing the Experience with Amazon Fresh
By avoiding an overload of primary buttons, I was able to give chef’s a list of everything the need to create a meal inside their profile helps ease the experience of overwhelming excessive options.
By avoiding an overload of primary buttons, I was able to give chef’s a list of everything the need to create a meal inside their profile helps ease the experience of overwhelming excessive options.
By avoiding an overload of primary buttons, I was able to give chef’s a list of everything the need to create a meal inside their profile helps ease the experience of overwhelming options.
what i’ve learned
what i’ve learned
what i’ve learned
By using Amazon Fresh components, I extended user experience cohesively for comfort during expansion.
By using Amazon Fresh components, I extended user experience cohesively for comfort during expansion.
By using Amazon Fresh components, I extended user experience cohesively for comfort during expansion.
By focusing on Chef's Flow, it was able to show more connection on how I would design for the rest of the target audience.
By focusing on Chef's Flow, it was able to show more connection on how I would design for the rest of the target audience.
By focusing on Chef's Flow, it was able to show more connection on how I would design for the rest of the target audience.
I was able to understand the goal for Chef's through user interviews which led to a successful user flow for the interface.
I was able to understand the goal for Chef's through user interviews which led to a successful user flow for the interface.
Understanding the goal for Chef's through user interviews led to a successful solution in the interface.
NEXT STEPS
NEXT STEPS
NEXT STEPS
Collaborate with other chefs to make unique recipes. Establishing partnerships will allow these chefs to showcase their signature dishes through the Amazon Meals app.
Collaborate with other chefs to make unique recipes. Establishing partnerships will allow these chefs to showcase their signature dishes through the Amazon Meals app.
Collaborate with other chefs to make unique recipes. Establishing partnerships will allow these chefs to showcase their signature dishes through the Amazon Meals app.
Integrate features that allow customers to customize their meals with additional add-ons based on dietary preferences, or special requests by customers to provide a personalized dining experience.
Integrate features that allow customers to customize their meals with additional add-ons based on dietary preferences, or special requests by customers to provide a personalized dining experience.
Integrate features that allow customers to customize their meals with additional add-ons based on dietary preferences, or special requests by customers to provide a personalized dining experience.
A step by step guide to help users to become chefs who cook, helping them explore the kind of meals they would be passionate in cooking.
A step by step guide to help users to become chefs who cook, helping them explore the kind of meals they would be passionate in cooking.
A step by step guide to help users to become chefs who cook, helping them explore the kind of meals they would be passionate in cooking.
